Fun & Fit Granola

About the project:

A fresh packaging concept for Fun&Fit's four-flavour granola range, designed to stand out on the shelf while highlighting the product itself. The central design feature is a custom-shaped cutout inspired by the form of a cereal grain, revealing the granola inside. Combined with a soft pastel colour palette and playful typography, the packaging creates a distinctive and recognisable product family.
 The launch was supported by an outdoor campaign built around the message "Beauty Is Inside." Oversized granola packaging became the visual inspiration for a series of citylight advertisements, bringing the product's signature design into the urban environment. 
Following its launch, Granola achieved the fastest sales growth recorded within the Fun&Fit portfolio at the time.

My role: Packaging Design, Visual Concept Development, OOH Design
Year: 2022