Josh Campaign

About the project:

A bold and energetic campaign for JOSH!, a snack brand by Bambi, created to connect with a new generation of consumers. The campaign introduced Black Fish, a mysterious female rapper and graffiti artist, as the face of a new communication platform inspired by youth culture, trap music and contemporary social media trends. As part of the agency's creative team, I worked on the campaign's key visuals and out-of-home executions, translating its rebellious attitude into striking, high-impact graphics designed to capture attention in urban spaces.

My role: Key Visual Design, OOH Campaign Design
Year: 2023

* This project was developed as part of a collaborative creative team.