Rozeta Resort & Residence

About the project:

A visual identity for Rozeta Resort & Residence, a luxury mountain retreat located in the heart of Kopaonik, Serbia. Inspired by the architectural rosette, the brand symbol brings together references to snowflakes, mountain peaks and the natural surroundings of the resort. Its twelve petals also represent the twelve months of the year, reflecting the destination's year-round appeal. The geometric symbol became the foundation of a cohesive visual language, extending across decorative patterns, brand applications and communication materials. I developed the complete visual identity, including the logo, graphic system, brand guidelines and applications, creating a distinctive balance between contemporary elegance and mountain-inspired aesthetics.

My role: Brand Identity, Logo Design, Brand Guidelines
Year: 2023